Tea & Strainer Packaging
*Enjoy your own universe
This loose tea and strainer packaging is supposed to evoke a relaxing feeling and emphasise the pleasure of drinking the tea. The concept is inspired by the shape of the strainer that reminds us of the shape of a planet. The packaging uses the phrase: "Enjoy your own universe" which suggests the consumer to forget about the outside world's problems and have a moment for themselves.
The packaging was created for the Young Package 2020 international competition. This year's theme is "personal care". I think that relaxation and stress relief that might be connected with this product are very important for our well being and therefore belong to the correct personal care.